Privacy Policy

CareMAR makes medication-record software for small residential care homes and runs training seminars on AI for care home offices. In this policy, “CareMAR,” “we,” and “us” mean CareMAR, and “you” means anyone who visits our website or contacts us. CareMAR is based in the United States.

• Our website, caremar.us, the forms on it, and the emails we send, including emails to care home operators about CareMAR.
• It does not cover information that a care home enters into the CareMAR app, such as resident or staff records. That information belongs to the care home and is not collected through this website. If you are a resident or a family member, please contact the care home with questions about those records.
• It does not cover other companies’ websites and services, such as Facebook, Instagram, or an event ticketing site, even when our ads or links appear there. Their own privacy policies apply.

Information you give us

• When you request a demo or contact us: your name, email address, care home name, type of care home, number of residents, and your message.
• When you join the seminar waitlist: your name, email address, phone number if you give it, care home name, your role, your state, the format you prefer, and any notes.
• When you ask for our free guide: your first name, email address, care home name, and state.
• When you email us: your email address and whatever you choose to write.

Please do not include any resident’s health or personal information in a form or an email to us. We do not need it to answer you.

Information collected automatically

• Our website host and our cloud provider record basic technical information when you visit or send a form, such as your IP address, your browser type, the page requested, and the date and time. We use it to keep the site secure and working.
• When you send a form, we record which page and button you used, the page’s language, and any campaign tags in the web address you followed, such as a tag showing that the link came from a Facebook ad. This tells us which post or ad brought you to us. We do not use it to follow you on other websites.

Information from other sources

• We may collect business contact details for care homes from public sources, such as state licensing directories and the care home’s own website. The details can include a facility’s name, licensed address, phone number and email address, and the name of its licensee or administrator. We use them to tell care home operators about CareMAR.

• caremar.us does not use advertising cookies, tracking pixels such as the Meta Pixel, or analytics services, and its public pages do not store anything in your browser to recognize you. Our fonts are served from our own site, so loading a page does not send your information to a font company.
• No other company collects information about your online activity over time and across different websites through our website.
• If you open our site inside another company’s app, such as the Facebook or Instagram browser, that app may collect information about what you do on our pages, and its own privacy policy applies. You can open our link in your regular browser instead.
• Because we do not track visitors across websites, we treat every visitor the same way whether or not their browser sends a Do Not Track or Global Privacy Control signal. If we ever add tracking, we will update this policy first and will treat a Global Privacy Control signal as a request to opt out.
• If you sign in to the CareMAR app, the app uses your browser’s storage for what it needs to work, such as keeping you signed in while the tab is open. That is part of the app, which this policy does not cover.

• To answer your questions, arrange a demo, send the guide you asked for, and tell you about our seminars if you joined the waitlist.
• To run, protect, and improve our website, including stopping spam and abuse.
• To learn which of our posts and ads bring people to us.
• To contact care home operators about CareMAR, using business contact details.
• To keep business records, meet our legal duties, and protect our rights and the rights of others.

We do not add you to a marketing list because you asked for the guide or sent us a question. If you join the seminar waitlist, we will email you about our seminars.

• We do not sell your personal information. We do not share it for advertising on other companies’ websites, and we do not give it to other companies for their own marketing.
• We use service providers that handle information to provide their services to us, such as website hosting (Vercel), the servers that receive our forms and hold our public downloads (Amazon Web Services), email delivery (Twilio SendGrid), email and calendar hosting (Google Workspace), and file and code hosting for our business records (GitHub).
• We may also use AI tools to help us sort messages and draft replies, and those tools see the messages they help with.
• When our forms say we do not share your details, we mean we do not sell them or give them to other companies for their own use. The providers listed here handle them to provide their services to us.
• We may disclose information when the law requires it, to protect someone’s safety, or to protect our rights.
• If CareMAR’s business is sold or transferred, your information may be transferred with it, and we will require the new owner to honor this policy for that information or to tell you before any change.

We keep the details you send us, such as a demo request, a guide request, or a waitlist sign-up, for as long as we need them to respond to you and to keep our business records. We delete them when you ask us to, unless we must keep them. Technical records, such as inquiry numbers and campaign tags in our server logs and the IP addresses our hosting providers record, are kept for security and troubleshooting.

Our website and forms use HTTPS, the padlock in your browser’s address bar, and we limit access to your information to the people and tools that need it to do their work. No way of sending or storing information is completely secure, so we cannot promise that it will never be lost or seen by someone it was not meant for.

• Emails and other contact: if you no longer want to hear from us by email, postcard or any other way, reply to a message or write to hello@caremar.us, and we will stop within 10 business days. We keep your email or mailing address and the date of your request on a do-not-contact list so that we do not contact you again. We may still reply to messages you send us.
• Our email service may record whether an email we send you was opened or a link in it was clicked.
• Access, correction, and deletion: you can ask what personal information we have about you, ask us to correct it, or ask us to delete it, by emailing hello@caremar.us. We will confirm that the request comes from you, usually by replying to the email address we have for you, and we will answer within 45 days. If we cannot delete something, such as a backup or a record we must keep for legal reasons, we will tell you why. We will not penalize you for asking.
• If you disagree with our answer, reply and ask us to look again, and we will review it.
• California residents: California law lets you ask whether we share personal information with other companies for their direct marketing. We do not.
• Residents of California and other states with privacy laws may have more rights under those laws. Email us, and we will honor them where they apply.

Our website is meant for care home owners, administrators, and staff. It is not meant for children, and we do not knowingly collect information from anyone under 16. If you believe a child has sent us information, email hello@caremar.us and we will delete it.

Our website is meant for people in the United States. We are based in the United States, and our service providers may process information in the United States and in other countries where they operate.

If we change this policy, we will post the new version on this page with a new effective date. If a change is significant, we will also put a short note at the top of this page saying what changed.